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KS Austin Communications

About KS Austin Communications:

As a fractional CMO, I create strategic programs and content that raise visibility and meet business goals. I’ve worked with tech companies like Amazon Web Services and QuadraNet Enterprises; and healthcare organizations such as Stanford Health Care, National POLST (portable medical orders for medically fragile), PatientTalk.com, and private medical practices like The Village Doctor.

Kristine (Kris) Austin

principal

Marketing Strategy • Social Media Marketing • Writing • Brand Development • Digital Marketing • Public Relations

About Kristine (Kris) Austin:

As an outsourced CMO, I create or fine-tune integrated marketing programs to ensure they meet revenue goals.

I have experience and success in:
• Market strategy, content creation (writing) and SEM
• PR and media relations
• Marketing analytics
• Executive communications
• Training teams on social media and press interviews
• Crisis communications management—15 years experience
• Driving business results through the use of the HBR Balanced Scorecard and One Page Business Plan

My bragging rights:
• Increased inquiries 600% in just 6 months for a private medical practice through digital marketing
• Evolved the communications strategy and branding for a behavioral healthcare organization while it quintupled in size in seven years ($22 million to $114 million)
• Developed a digital marketing program that resulted in a 25% increase in new donors Y/Y for a healthcare nonprofit
• Developed a HIPAA-compliant social media program based on best practices for Stanford Healthcare
• Trainer, speaker, and past Advisory Board member for the Mayo Clinic Social Media Network (now part of SHSMD/AHA)
• Scored clients coverage in—and kept them out of—The Wall Street Journal, 60 Minutes, HuffPost, Los Angeles Times, The Mercury News, and west coast TV and radio stations