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Mini Conference: Business Health Check | January 25, 2020
Saturday, January 25, 2020, 9:00 AM - 3:00 PM PST
Category: Mini Conference

Women In Consulting

MINI CONFERENCE

Business Health Check

Women In Consulting

Saturday, January 25, 9:00 am - 3:00 pm (lunch included)

Biltmore Hotel and Suites Santa Clara Hotel
2151 Laurelwood Rd, , CA 95054, Santa Clara, CA 95054

REGISTER NOW >>>>>>
 


It’s the New Year and who doesn’t want to enter it with inspired business offerings, hitting the mark on what clients want most…beautifully crafted services deeply relevant, galvanizing and accessible! But without taking a step back to review our business health, missed steps can hijack every good intention we have. We need to see the health of our entire business, not compulsively fix what aggravates. To get there, we need human whisperers—those who’ve already traversed the territory—as guides.

So, for the sixth year, Women In Consulting is sponsoring a 5-hour mini-conference [yep, we made it longer and pulled in “hot topic” experts] to help increase our clarity and confidence and set us up to thrive in the New Year. The format is this: Rotate to tables of your choosing and after succinct topic summaries & in-depth Q&A’s, you’ll have the opportunity to focus in on and assess your own business, ending the day with an actionable, business-elevating plan for 2020.

You can expect coverage that’s very timely in the following content areas: sales, marketing, resources, process improvement, back-office infrastructure and requirements, competition, client/market assessment, revenue-generating products and service development, and branding. By the end of the day, you’ll also be able to identify what’s working well and where to make some necessary shifts so you can hit the ground running in 2020!    

Business Health Check Key Takeaways

You’ll leave with a plan of action on how you can do one or more of the following in your business for 2020:

  • Align your brand, value messaging, differentiation, and marketing with your best type of client 
  • Keep on top of market and industry trends to position yourself as a true advisor
  • Leverage feedback from your clients for both referrals and repositioning
  • Optimize your administrative and financial processes to increase your profitability and improve responsiveness
  • Uncover untapped opportunities in your market through market research and strategic planning
  • Confidently connect with your audiences by paying attention to how customers are likely to perceive value
  • Understand where current opportunities lie for productizng your products and story building, taking your first steps in pursuit of both to capture more clients and revenue
  • Discover how to maximize revenue-generating activities and minimize un-billable overhead with the latest in tips, tricks, and tools leading to important efficiencies
  • Engage in critical lead generation strategies, employing sales tactics and solid data for promising business growth

What 2019 Participants Said


“SME's were very versed in their topic and had a lot to share which was valuable to my business.”

“Expert presenters who were prepared with handouts and good presentation of info.”

“The spirit of collaboration throughout the workshop. The experience of the table leaders. The active participation of the other table participants. The organization, how everybody stayed on schedule.”

“I liked the small group setting where we got a lot of personal attention and dialog with the SME [subject matter expert].”

“The five categories were well chosen.”

 

About Our Subject Matter Experts

Martha OlsenMartha Olsen, [email protected],Founder, The Leap Group

Martha Olsen is the founder of The Leap Group and specializes in story building, content creation, and go-to-market strategies for both emerging and established high technology companies. Over the past 25 years of working with technology innovators, Martha has honed the ability to listen deeply, learn quickly, and turn complexity into clarity. Her frameworks for positioning, value creation, and content marketing enable clients to launch new products and enter new markets with greater focus and more significant results. Before founding The Leap Group, Martha held senior management positions in sales and marketing at Tandem and Sybase. She has an MBA from UC-Berkeley and lives in Marin.

Ellen Grace HensonEllen Grace Henson, [email protected], Founder, Marketing Mechanics

Ellen Grace Henson has been helping companies productize technologies, services, and ideas since the mid-90’s. With experience across multiple markets and company size, she will review your consulting practice and help you explore how to turn your customized offerings into packaged services.

 

Deb SiegleDeb Siegle, [email protected]Principal, Strategic Marketing Solutions

Deb Siegle, Past President of Women in Consulting, is Principal of Strategic Marketing Solutions. She is an astute marketing leader, problem solver and communicator who is an authority in market research, strategy, market and product development, competitive analysis, and customer loyalty and experience. Deb understands what drives buyer and customer behavior, and is expert at hearing and translating the market and customer voice into actionable strategies and tactics that matter. Deb was named one of the top 100 Women of Influence in Silicon Valley in 2016. Prior to founding Strategic Marketing Solutions, she held various senior and executive level corporate positions. Deb is a popular speaker on “Customer Voice”, "Building Customer Loyalty," and "How Research Can Reveal New Insights into Your Customers, Your Product, & Your Brand." She has a talent for aligning a company’s products, solutions, and messages with the customer’s needs. Deb delivers practical and actionable insights to business executives and entrepreneurs.

Kathy RyanKathy Ryan, CEO and CFO of RoseRyan

Kathy started RoseRyan on a mission to let highly savvy finance pros combine challenging assignments with a flexible work/life balance-- and the firm has grown beyond her wildest dreams. Kathy was director of finance at Quantum and tax manager at Price Waterhouse before co-founding RoseRyan in 1993 with Sue Macias. In addition to management expertise, her skills include general and cost accounting; tax and SEC reporting;  forecasting,  budgeting and planning;  business finance;  and systems planning and implementation. She has served as CFO for over 50 emerging growth companies. Her leadership has been widely recognized and RoseRyan has just celebrated its 25thanniversary, and now has over 100 professionals.  In 2015, the San Francisco Business Times named Kathy as an influential woman in Bay Area business. She made Accounting Today‘s national listing of the sector’s top 10 leaders, known as the Managing Partner Elite twice.  And in 2012, the San Jose/Silicon Valley Business Journal named her one of the most influential women in Silicon Valley.  Formerly a Big Four CPA, Kathy holds a BS in accounting from Santa Clara University. Kathy loves golf, needlepoint and (her guilty pleasure) romance novels.

Diane HayesDiane Hayes, President, Diane Hayes Sales Training & Consulting

Diane Hayes is the President of Diane Hayes Sales Training & Consulting. Her company is one of the fastest growing sales training companies in the media industry and she is one of the most sought-after speakers.  Her sessions are high energy, interactive and fun. She puts even the most complex problems into everyday language to help sellers really grasp the concepts. Attendees leave each session with something that will help them do their jobs better that day! Diane is a trusted media professional who has worked with both large media groups like CBS and ABC Television, Hearst, COX Media, Tribune Broadcasting and the CBC in Canada in addition to smaller broadcast groups, newspapers and radio stations. She has worked with sales teams in markets as diverse as San Francisco, Sacramento, Tulsa, Houston, Chicago and Memphis to name a few. 

Facilitator

Angel RampyAngel Rampy, Coach, www.coachangel.com

Angel Rampy specializes in coaching and training professionals in the United States. She brings a local and international perspective to her coaching and training services. She has worked with many global organizations and professionals in Silicon Valley.

Angel is also known as the “Team Whisperer”. She is credentialed to run and facilitate the Happiness at Work Assessment from UK’s Happiness at Work organization.  She works with teams to uncover what makes them happy and helps them become more passionate about building a workplace that excites and jazzes them!

Angel is one of only about 48 people worldwide who have been certified by the Cultural Intelligence Center as a Level 2 CQ-certified facilitator. This training increases her effectiveness in helping organizations interact with different cultures.

Her European-Asian background, experience working in countries around the world, and command of several languages (English, Spanish, and Tagalog) give her keen insights into cultural issues and assumptions. She works well with diverse teams because she understands their individual values and expectations, and respects the attributes that make each culture unique. Angel leads a group called “Silicon Valley Professionals” on LinkedIn.

 


Registration

  • Registration includes conference workshops, materials/handouts, lunch, beverages
  • WIC Leaders Network Members: $65 early bird registration, $95 after January 17
  • WIC Premium Members: $95 early bird registration, $105 after January 17
  • WIC Basic Members and WIC Partner Members: $115 early bird registration, $135 after January 17
  • Nonmembers: $130 early bird registration, $160 after January 17

Women In Consulting - Register Now!