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Mini-Conference: Business Health Check | January 25, 2020
Biltmore Hotel and Suites Santa Clara Hotel
2151 Laurelwood Rd, , CA 95054
Santa Clara, CA 95054
United States
(408) 988-8411

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Saturday, January 25, 2020, 9:00 AM - 2:00 PM PST
Category: Mini-Conference

Mini-Conference: Business Health Check

Business Health Check, November 15


Saturday, January 25, 9:00 am - 2:00 pm (lunch included)

It’s the New Year and who doesn’t want to enter it with inspired business offerings, hitting the mark on what clients want most…beautifully crafted services deeply relevant, galvanizing and accessible! But without taking a step back to review our business health, missed steps can hijack every good intention we have. We need to see the health of our entire business, not compulsively fix what aggravates. To get there, we need human whisperers—those who’ve already traversed the territory—as guides.

So, for the sixth year, Women In Consulting is sponsoring a 5-hour mini-conference [yep, we made it longer and pulled in “hot topic” experts] to help increase our clarity and confidence and set us up to thrive in the New Year. The format is this: Rotate to tables of your choosing and after succinct topic summaries & in-depth Q&A’s, you’ll have the opportunity to focus in on and assess your own business, ending the day with an actionable, business-elevating plan for 2020.

You can expect coverage that’s very timely in the following content areas: sales, marketing, resources, process improvement, back-office infrastructure and requirements, competition, client/market assessment, revenue-generating products and service development, and branding. By the end of the day, you’ll also be able to identify what’s working well and where to make some necessary shifts.    

Business Health Check Key Takeaways

You’ll leave with a plan of action on how you can do one or more of the following in your business for 2020:

  • Align your brand, value messaging, differentiation, and marketing with your best type of client 

  • Keep on top of market and industry trends to position yourself as a true advisor

  • Leverage feedback from your clients for both referrals and repositioning

  • Optimize your administrative and financial processes to increase your profitability and improve responsiveness

  • Uncover untapped opportunities in your market through market research and strategic planning

  • Confidently connect with your audiences by paying attention to how customers are likely to perceive value

  • Understand where current opportunities lie for productizng your products and story building, taking your first steps in pursuit of both to capture more clients and revenue

  • Discover how to maximize revenue-generating activities and minimize un-billable overhead with the latest in tips, tricks, and tools leading to important efficiencies

  • Engage in critical lead generation strategies, employing sales tactics and solid data for promising business growth

Cost (includes conference workshops, materials/handouts, lunch, beverages)

  • More information coming soon!