Getting Known as an Authority in Your Field: Writing Your Book

Thursday, September 26, 1pm – 7:30pm
College of San Mateo, 1700 W Hillsdale Blvd., San Mateo, CA  94402

The number one challenge for independent consultants is attracting new clients. The solution is marketing with a book. Why? Writing your book:

• Demonstrates your expertise
• Communicates your key message that makes you valuable
• Shares valuable information

Session Descriptions

Why Books Create A Client Attraction Chain Reaction, with Henry DeVries

Are you ready to avoid the three common myths that hold consultants back from attracting high-paying clients with a book? These myths are: you have to have the right contacts to get published, if you do great work clients will find you, and if you write the perfect book clients will discover you.  This session will share:

• Easy 7-step formula to create client attraction chain reaction 
• How to use client-attracting persuasive client success stories
• Eight great meta story approaches for a bestselling advice book

 Henry DeVries the author of nine marketing books and a weekly columnist for Forbes.com, He is the CEO (chief encouragement officer) of Indie Books International. After serving as adjunct faculty and the assistant dean of continuing education at the University of California San Diego, he has been a ghostwriter, co-author, and publisher of more than 300 business books.

Use Fiction Tools to Jazz Up Your Nonfiction Book, with Beth Barany

Many consultants may shy away from writing a book because they don’t want to write a boring, ordinary, “another one of those” books that people read and forget. Plus writing a book is plain overwhelming and can feel like a slog. Where do you begin? 

What if instead you could create memorable, useful, and life-changing book that was it’s a fruitful experience for you, the expert.

If you just use powerful stories connect to your reader’s emotional journey on the way solving their problem, you’ll have a created a memorable book that you feel good about and builds your business.

In this session, you’ll:
• Clarify your audience’s needs/pain points and their desired results and experience
• Highlight transformative stories that connect ideas with real lives
• Uncover the book’s main metaphors and cultural archetypes
• Identify tangible next steps to get the book written and completed

Beth Barany is an award-winning novelist, master neuro-linguistic programming practitioner, and certified creativity coach for writers. With over 15 books published, she specializes in helping writers experience clarity, so they can write, revise, and proudly publish their novels to the delight of their readers. She runs an online school for fiction writers and a 12-month group coaching program to help them get published. Free resources to get started on your writing adventure here: writersfunzone.com/blog.

Key Considerations for Your Publishing Options, with Carla King

Find out how easy and affordable it can be to independently publish your book in both print and ebook formats. In this session you’ll learn about the tasks and costs to do it all yourself, manage a team, or hire a company to do it for you. Here are some of the topics covered:

• The pros and cons of independent vs traditional publishing.
• Rolling your publishing business into your current business.
• Creating a book that looks like it came from a Big 5 publishing house.
• Distributing to Amazon and all the other stores.
• Managing your deadline against the reality of the book production process.
• Editing and design: The two things you need to spend real money on.
• The importance of critique partners, peer reviewers, and beta publishing.
• Tools and services for independent publishers that help a lot.

Carla King is founder of Destination Published, a customized service that helps authors navigate the publishing path according to your skills and budget. Carla has been writing, publishing, blogging, and developing author websites since 1995. She runs the independent publishing track for the San Francisco Writers Conference and the Self-Pub Boot Camp series of books, workshops, and online courses. Check out her Author Friendly podcast, where she interviews the people behind the products, tools, and services that help authors publish. Find out more about these programs and services at www.destinationpublished.com.

Now You’ve Written It

With so much competition, it is critical to build a marketing plan that works. Whether you’ve been in business for years or you’re just getting started, a plan that includes effective online marketing strategies can have a dramatic impact on your bottom line. 

Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing and The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books.

Stephanie is also founder and CEO of the Nonfiction Authors Association, a vibrant educational community for writers, and the Nonfiction Writers Conference, twice-yearly events conducted entirely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine. 

Agenda 

We’ll begin promptly at 1:00 pm. Please arrive early to get your seat.

1:00 – 3:20 pm: Intro; Sessions 1 & 2 
3:20 – 3:35 pm: Coffee Break 
3:35 – 6:40 pm: Session 2 & 3; Closing 
6:40 pm: Dinner, Networking, Meet the Speakers

Registration

• Includes conference workshops, materials/handouts, dinner, beverages, snacks
• WIC Premium & Leaders Network Members: $95 early bird registration, $105 after September 12 
• WIC Basic Members and WIC Partner Members: $115 early bird registration, $135 after September 12
• Nonmembers: $130 early bird registration, $160 after September 12