2 Traits To Create Relationship Through Your Brand – With People You’ve Never Met
Are you “marketing at” your precious potential clients or connecting with them? In other words, do your marketing efforts feel Read more...
3 Ideas To Ick-Proof Your Brand
Do you ever feel like your brand is out of alignment with your values system? Like you have to do Read more...
Inciting or Inviting? Why Most Marketing Doesn’t Work
Sometimes one little letter makes all the difference. This is a story about a typo. A simple typing mistake, that's Read more...
3 Easy Steps To Stop Spinning Your Wheels With Your Brand And Start Making Sales
Do you ever feel like instead of moving forward with your brand and your business, you’re stuck and you’re going Read more...
The 3 Kinds Of Confusing Brands And What To Do About Them
“What do you do?” Such an innocent and curious question! And in the small business world, it’s where so many Read more...
Do This “One Thing” For Website Success
If the next person who visited your website could only do one thing there, what would you want that thing Read more...
What I Learned About Branding On My Summer Vacation
I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept Read more...
How Creating A Brand Plan Will Make You Proud
Does your brand ever feel like your stuff's all over the place? Do you have design shame, because you know Read more...
Harness the Power of Depth In Your Brand
There's a common misconception in the small business world that looks like this: Brand = Logo That's simply not the Read more...
5 Steps to Designing a Strategic Brand
There's a 5-step process to designing your small business's brand image. And actually designing it is the very last step. If you want to create a profitable, pretty and powerful brand, then you've got to begin at the beginning. If you begin with the first 4 steps here, then you'll be able to design a brand that's stronger, has a more solid base and that will be an investment that gets results instead of an expensive, creative guess!