Webinars On-Demand

Women In Consulting (WIC) webinars are information-packed mini-courses that are relevant to practically every consultant and independent business owner. Every WIC webinar is brimming with tips, tricks and best practices you can put to work immediately to improve your business and profitability. Our most popular webinars are now available on-demand for viewing anytime, anywhere.

Each webinar costs just $20 for members and $30 for non-members for individual webinars, unless otherwise stated on the registration page for those where a series is being purchased.

Categories

Multiple-part Series

Individual downloads

Consulting 101 Business Writing
Marketing Automation Consulting Contracts 
Marketing Planning Life Balance
  Marketing, Using Storytelling
  Retainers
  Fee Resistance

 


 

WICademy: BIG Marketing for SMALL Business – Marketing Automation

It’s true. Business has become more and more competitive. Small businesses are increasingly competing with other, often larger entities. It’s becoming more and more difficult to differentiate yourself in a “sea of lookalikes.” And, of course, there is the issue of time. When business is good, it’s hard to find the time to market. When business slacks off, it is hard to start from scratch. Fortunately, there is hope…and help. Today’s automated marketing tools and processes can help you stand out in the crowd and effectively market yourself. That’s what “BIG Marketing for SMALL Businesses ,” a WICademy professional development series, is all about.

This download includes pre-recorded webinars lead by 3 industry experts covering information you need to successfully market. The Marketing Automation series is will enable you to reach more potential customers with less effort, through SEO, online advertising, and marketing automation tools.

Each session will conclude with an actionable assignment. If you participate fully in this course, you will emerge with an actionable Big Marketing plans for your small business, with the skills needed to implement them. 

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WICademy Webinar Series | Small Business, Big Marketing: Planning  
Two top marketing strategists and advisors, Robin Weintraub and Shannon Ryan, will help you avoid mistakes and plan for success. They’ll talk you through the planning process, explaining what your plan should contain and why.
Priced in individual sessions or full series access.

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Should You “Go Virtual” (Assistant That Is)? 
If you’re struggling, join Yvonne Weld and learn whether hiring a virtual assistant (VA) might help you make better use of your precious time. Yvonne will answer the six big questions about VAs. She’ll take you through a process to help you determine whether a VA would work for you and, if so, how you can get the greatest value from the relationship. The goal? Freeing yourself from time-consuming tasks so you can grow a profitable, successful business. 

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Making Products—and Companies—“Human” 
Presenter Kathy Klotz-Guest, a marketing “doctor” during the week and comic improviser on weekends, is on a mission of healing to humanize B2B marketing. Laugh and learn as Kathy provides tips that will help you make your company and products (and those of your clients) more human, approachable, and profitable. 

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Value-Based Retainers: What You Need to Know to Grow Your Consulting Business
Contrary to a legal retainer—which is basically a savings account you draw against—a value-based retainer allows you to offer clients access to your skills and experience in return for a fixed monthly fee. Value-based retainers are a smart way to go, because they allow you to grow your business and serve more clients without increasing your labor intensity.

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The Science of Selling through Storytelling
During this absorbing one-hour session, you will learn:

  • How to use stories to connect and influence
  • How to use stories to facilitate buying
  • How to turn your ideas, beliefs, and experiences into compelling stories
  • How to use empathetic listening to get others to reveal themselves

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The Secret to Business Life Success: How Your Life Outside of Business Impacts Your Life Within It
Join Clint Pardoe as he presents this educational, entertaining, and enlightening webinar designed specifically for pioneering women in consulting. In this interactive workshop, you’ll find out how to increase your sales through an innovative approach not offered by any other coach in the consulting industry. Gain a greater awareness of things that aren’t typically associated with work but are currently limiting your business. Find out what to do about these obstacles, and learn how to tap into your full potential. 

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Top 10 Techniques to Make Your Business Writing Rock
In our fast paced e-world of texts and tweets, we’re losing our ability to write effectively. As a result, we’re not generating sales and opportunities or building relationships. Find out how to write powerful blogs, articles, proposals, and emails that deliver increased respect, results, and revenues. Join Lynda McDaniel, founder and director of the Association for Creative Business Writing, for this information-packed webinar. Find out how to overcome your writing fears and discover techniques that will make your business writing stronger, more effective, and more engaging. 

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Drafting Consulting Contracts that Get You Paid
As you’re doubtlessly aware, any consulting agreement contains elements of risk. One of the greatest is that you won’t get paid. When payment terms aren’t clear or are in dispute, the consequences can be severe. Your financial security may be in jeopardy, your profitability may suffer, and your attention is likely to be diverted from revenue-generating activities. A well-crafted consulting contract is essential to your success, because it minimizes the risk of non-payment as much as possible. Join attorney Jonathan J. Sweet for an information-packed hour during which he’ll review crucial contract causes such as indemnity, attorney’s fees, scope of work revision, confidentiality and ownership of intellectual property. You’ll come away with a greater understanding of the impact of contract language and how to mitigate the risk to your business. 

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Strategies to Reduce Fee Resistance and Command Full Price in a Sluggish Economy
Learn how to build an arsenal of powerful strategies and tactics to highlight your value, increase the rate of proposal acceptance, and address tough questions about discounting, fee reduction, and budget shortfalls.

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