BIG Marketing for SMALL Business: Planning

Learn how to create an actionable, effective marketing plan for your business.

Plan for Success in Your Marketing

Two top marketing strategists and advisors, Robin Weintraub and Shannon Ryan, will help you avoid mistakes when planning for success. They’ll talk you through the planning process, explaining what your plan should contain, and why.

Each session will conclude with an actionable assignment. If you participate fully in this course, you will emerge with actionable plans for your small business, with the skills needed to implement them.

Two Lesson Series:

The Marketing Plan – Yes, You Need One!

Robin Weintraub explains the importance of a marketing plan and introduces a number of the elements required for a good one.

Target Market – How to Define Yours

Shannon Ryan shares how we define our target customers, so that we build a plan that reaches them.

Existing Members or Enrollees:

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