Special Event: What Consultants, Coaches, and Experts Need to Know About Marketing Ethics

Member-only Event 

Thursday, June 22, 2023, 12 p.m. – 1:30 p.m. Pacific
Virtual Stage: Join from anywhere!

Expertise-based practices like ours – consulting, coaching, experienced contractors – succeed on referrals, trusted relationships, and thought leadership. Ethical marketing strategies and tactics contribute to accomplishing those. Kathryn will lead a discussion on how ethics play a significant role in our businesses, what to lean into, and what to avoid. We’ll discuss generative AI, content posting, email marketing, and reputation. Also joining Kathryn will be Birgitte Rasine, CEO of LUCITÀ, who brings her expertise on the topic of humans in an AI-obsessed world.

About Our Special Guests

Kathryn Gorges, Senior Business and Marketing Coach, President of Women In Consulting, has over 20-years of experience in both corporate technology marketing and expertise-based business marketing. She also has a Masters from Stanford University in Philosophy (emphasis on Ethics, Political Philosophy, and Philosophy of Science) and an MBA from Santa Clara University.

Kathryn has been a UC Berkeley Extension Instructor for over 10 years and has taught International Diploma Program Intro to Marketing for 4 years.

Birgitte Rasine is the CEO of LUCITÀ, a content and communications firm based in Silicon Valley. She has worked with Fortune 100 and 500 companies, the United Nations, NASA, local governments, international non profits, and small businesses. She also currently serves on the leadership committee of EV Charging for All Coalition (EVCAC), and in 2022 she was the Director of Communications for Ajwang Rading (US House of Representatives candidate, CA-16). She speaks 5.5 languages and writes The Muse, a publication about the ingenuity and potential of humans in an AI-obsessed world.

Registration

Registration includes live member-only session and access to recording and any handouts or references afterward

• Free to all Members of Women In Consulting
• Partners & Non-members: Must join as a Member of Women In Consulting to attend this special event

Can't attend on the event date? Register anyway to receive access after-the-fact to the recording and any speaker materials.
Zoom meeting online. Instructions for logging in will be provided in a separate email after registration.