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What Consultants, Coaches, and Experts Need to Know About Marketing Ethics | Special Member-only Event, June 22, 2023
Thursday, June 22, 2023, 12:00 PM - 1:30 PM PDT
Category: Special Event
Special Event: What Consultants, Coaches, and Experts Need to Know About Marketing Ethics Member-only Event Thursday, June 22, 2023, 12 p.m. – 1:30 p.m. Pacific
Expertise-based practices like ours – consulting, coaching, experienced contractors – succeed on referrals, trusted relationships, and thought leadership. Ethical marketing strategies and tactics contribute to accomplishing those. Kathryn will lead a discussion on how ethics play a significant role in our businesses, what to lean into, and what to avoid. We’ll discuss generative AI, content posting, email marketing, and reputation. About the Facilitator
Kathryn has been a UC Berkeley Extension Instructor for over 10 years and has taught International Diploma Program Intro to Marketing for 4 years.
Registration Registration includes live member-only session and access to recording and any handouts or references afterward
Can't attend on the event date? Register anyway to receive access after-the-fact to the recording and any speaker materials.
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Kathryn Gorges, Senior Business and Marketing Coach, President of Women In Consulting, has over 20-years of experience in both corporate technology marketing and expertise-based business marketing. She also has a Masters from Stanford University in Philosophy (emphasis on Ethics, Political Philosophy, and Philosophy of Science) and an MBA from Santa Clara University.
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