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6 Simple Strategies to Grow Your Company’s Top and Bottom Line | 12 noon, July 23, 2020
Thursday, July 23, 2020, 12:00 PM - 1:30 PM PST
Category: Webinar

Women In Consulting

6 Simple Strategies to Grow Your Company’s Top and Bottom Line

Thursday, July 23, 2020, 12:00pm – 1:30pm PDT
Webinar: Join from anywhere!

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Existing customers are the foundation of a successful business and the fastest path to driving more sales. The concept of selling more to existing customers has been a best practice for a long time and is often referred to as “Land and Expand.” Retaining and delighting our current customers is more important than ever. Satisfied, loyal customers will buy more products, more solutions, and more services from you.

In this session WIC member Patty Watkins, best selling author and sales consultant, will focus on the EXPAND strategies of The Land and EXPAND Sales Framework, detailed in her upcoming book. You will learn how to apply these strategies to your current customer base – and start on the path to rapidly expand your company’s top and bottom line!

You’ll gain insight into the importance of

  • delivering an outstanding customer experience
  • upselling and cross-selling
  • focusing on referral selling

This interactive session includes hands-on opportunities to apply several of the strategies to your business.

About the Presenter

Patty WatkinsPatty Watkins is a Sales Consultant, Sales Coach, Speaker, Best Selling Author and Founder of MORE Sales Advisors. She has extensive experience as an SVP and VP of Sales, regionally, nationally and globally in both startups in Silicon Valley and Fortune 500 companies – including HP, AT&T, Teradata and NCR - where she also led startup teams. She earned her BBA from the University of Texas at Austin and her MBA from Santa Clara University in Northern California, graduating with honors from both universities.

Patty has built sales organizations from $0 to $100M plus multiple times, transformed several sales teams from worst to first, and led many successful teams to significantly improved results. Patty’s first book, and Amazon Best Seller, is Driving More Sales – 12 Essential Elements.  Her second book, Land and EXPAND – 6 Simple Principles to Grow Your Company’s Top and Bottom Line will be available in the summer of 2020. 



  • Price includes  live webinar and access to recording and any handouts or references afterward.
  • Early pricing ends July 17

In light of the long term impact COVID-19 and shelter-in-place rules are having on organizations, Women In Consulting is introducing temporary webinar pricing. This pricing structure, shown in the table below, acknowledges that many individuals, businesses and non-profits are materially impacted by current circumstance.  Our strength is in our community and the willingness for each of us to support each other as best we are able.


Community (Basic) Members

Professional (Premium) Members

Executive (Leaders Network)
& Lifetime Members


I am financially stressed right now $0 $0 $0 $5
I’m doing okay though a bit worried $15 $15 $0 $20
I’m doing well enough to pay WIC’s early bird webinar pricing $25 $20 $0 $30
Happy to pay more towards helping WIC survive and thrive in these challenging times $30  $30 $30 $40

 Women In Consulting