Prev MonthPrev Month Next MonthNext Month
Marketing PRACTICE for Sustained Business Growth | Monthly Event: Webinar, July 17, 12PM PDT
Wednesday, July 17, 2019, 12:00 PM - 1:00 PM PDT
Category: Webinar


Marketing PRACTICE for Sustained Business Growth

Register Now

Most entrepreneurs are hoping to build thriving companies, but the fact is, most will not survive without effective marketing.

Marketing PRACTICE for Sustained Business Growth is a 50-minute webinar exposing a distinct pattern that leads to business failure time and again, then introduces a unique marketing paradigm that makes effectively marketing a business doable, in sequential, actionable steps. Business Marketing PROCESS, step-by-step, not MBA theory, or entrepreneurs stories (which worked for them, but likely won't for you).

Veteran Creative Director, and Stanford marketing educator, Jeri Cafesin, inspired by over two decades marketing Silicon Valley seed startups to Fortune 100s, has developed the RAF Marketing Method, a practical, efficient three-step marketing process for sustained business success.

Marketing PRACTICE for Sustained Business Growth will deliver a clear and specific path to consistently creating digital, print and viral marketing that gets response. Attendees will learn how to set up a solid foundation for marketing their offerings, and branding their business into a sustainable company.

In this webinar you will learn:

  • The three primary points of business failure
  • The RAF Marketing Method to avoid business failure
  • Productization of your product, service, or nonprofit, into a marketable offering of value
  • How to effectively build Brand awareness of your offerings and company
  • Multi-channel marketing for branding and conversion
  • URLs to Productization worksheets, and Q & A follows webinar provided after live webinar


Jeri CafesinJeri Cafesin is a veteran creative director, a Stanford marketing educator, and the founder of IPP Global—educating entrepreneurs in the practice of marketing a business to thrive. A Silicon Valley MarCom specialist since the dot-com boom, from Fortune 100s, to seed-funded fledglings, her marketing strategies for 1928 Jewelry Co., Southland Associates, Location Labs, Bay Networks, Xerox FCU, Intuit, The Learning Company, and many others, have helped create sustainable companies, many ultimately selling for millions.



Includes live webinar and access to recording afterward

  • Leaders Network Members: No Charge
  • Premium Members $20 by July 10; $25 after July 10
  • Basic Members $25 by July 10; $30 after July 10
  • Non-members of Women In Consulting $30 by July 10; $35 after July 10