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New “Meeting Maker” Tactics for Marketers to Get and Schedule Appointments for the Sales Team | South Bay Satellite, February 11
Le Quy Restaurant
1461 W Campbell Ave.
Campbell, CA 95008
Monday, February 11, 2019, 11:30 AM - 1:00 PM PST
Category: South Bay Satellite

New “Meeting Maker” Tactics for Marketers to Get and Schedule Appointments for the Sales Team

Register now!

Once you’ve built your target company and contact list, you then need to get your prospects to engage in a sales discussion. However, it can take 7-21 marketing touches for a prospect to develop into a sales lead …and to schedule that first meeting. Why? Because your prospect needs to wrap their head around your value proposition before they will be willing to spend time in a meeting of any kind.

The 7-21 touches can feel like a very long road to most marketers who are being held to very high expectations by the sales VP and the CFO.  However you can accelerate this process by integrating higher engagement tactics, such as direct mail and high touch tele=prospecting into the sequence for what we call “Meeting Maker” campaigns.    We will discuss extensive case studies on “meeting maker” and sales “door-opener” campaigns. In one case study, a combination of direct mail, a fantastic offer, multiple email touches and tele-prospecting touches delivered 230 demo appointments out of a list 1,300 contacts for a major enterprise backup software company.

Key takeways:

  • What multi-touch strategies to deploy and in what order
  • How to decide on a fantastic offer
  • Why direct mail is the account based marketer’s new secret weapon
  • The role of telemarketing in the multi-touch methodology
  • You’ll see extensive case studies with results and live samples you can view

ABOUT THE PRESENTER

LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc. which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services, website design, media planning/public relations, direct mail marketing, lead generation/nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

COST

  • Premium and Leaders Network members: $27 through Friday, February 8; $32 after that and at the door
  • Basic Members: $35 through Friday, February 8; $42 after that and at the door
  • Non-members: $37 through Friday, February 8; $42 after that and at the door

Price includes meeting, buffet lunch and beverage. We are unable to accommodate special dietary requirements, however, a variety of options are offered.

About the Women In Consulting South Bay Satellite

The South Bay Satellite group offers a small group format (15-25 people) which allows for making more one-on-one connections, “…big enough to network, small enough to get to know people!”