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The Power of One: Focusing on One Person for Greater Efficiency and Revenue | South Bay Satellite, January 14
Le Quy Restaurant
1461 W Campbell Ave.
Campbell, CA 95008
Monday, January 14, 2019, 11:30 AM - 1:00 PM PST
Category: South Bay Satellite

The Power of One: Focusing on One Person for Greater Efficiency and Revenue

Register now!

Defining a target customer is one of the most challenging questions for any business. Cast your net too short and there’s fear you’ll come up empty. Cast your net too broadly and you’ll drown in the noise of competition. Still, the answer is remarkably simple: find your ONE customer avatar and focus, focus, focus.

Join Deb Doyle on an entertaining exploration of why one customer avatar is better than a crowd of avatars, steps to define this person and how this focus leads to greater revenue and spending efficiency.

About Our Guest Presenter

Deb DoyleDeb is the brand storyteller and marketing fixer behind Stage2 Marketing. She connects clients with their customers using target-centric marketing and outstanding creative executions. Deb developed her Power of One philosophy as an ad agency account director and marketing consultant on clients as wide-ranging as McDonald’s Restaurants, Sprint cellular service, Varian Medical Systems and numerous start-ups. 

Collaborating with creative professionals to develop marketing that delights and inspires her customers’ customers, Deb has built a successful 14-year consultancy. She’s also teaches in the International Diploma program at UC Berkeley Extension. 

Deb is the Vice-Chair of the San Francisco-Sydney Sister City Committee and was formerly the President of NAWBO (National Association of Women Business Owners) SFBA. She’s a passionate fiber artist, a reformed equestrian and sourdough-curious baker.

 Cost

  • Premium and Leaders Network members: $27 through Friday, January 11; $32 after that and at the door
  • Basic Members: $35 through Friday, January 11; $42 after that and at the door
  • Non-members: $37 through Friday, January 11; $42 after that and at the door

Price includes meeting, buffet lunch and beverage. We are unable to accommodate special dietary requirements, however, a variety of options are offered.

About the Women In Consulting South Bay Satellite

The South Bay Satellite group offers a small group format (15-25 people) which allows for making more one-on-one connections, “…big enough to network, small enough to get to know people!”