Women In Consulting Annual Consulting Best Practices Survey

Now in its 16th year, the Women In Consulting (WIC) Best Practices survey has established itself as a source for insights on what drives success for consulting businesses.

The survey, run annually, takes an in-depth look at the state of best practices across consulting firms. All consultants, including those beyond the WIC community, are invited to participate in this confidential survey.

All survey participants, as well as WIC Premier and Leaders Network members, receive a free copy of the survey report when it is published. If you are not a Premier or Leaders Network member of WIC or did not participate in this year’s survey, you can purchase a copy of the report. Members can access the report here

“It’s hard to believe this is the 16th year WIC has run our consulting best practices survey. Over the years, it’s offered interesting insights into the evolution of consulting businesses, such as revenue and profitability trends and fees, consulting expertise and specialties, business structure and operations. These in turn help our WIC community and beyond gain critical insights in how to streamline operations and drive growth of their consultancies.” 

Ellen Grace Henson, Marketing Mechanics
WIC President, 2017-2018


Research Scope

The survey asks detailed questions about strategies and tactics consultants use to more effectively manage and drive growth for their businesses in the previous calendar year. These include:

  • Total revenues, fee types, and profit
  • Challenges faced
  • Best practices to generate new business
  • Use of social media and online marketing
  • Number of subcontractors used

Upcoming Dates

WIC President Ellen Grace Henson and past WIC President Deb Siegle unveiled the results at our June 21, 2018 General Meeting.

Join our webinar discussing this year’s findings. Details coming soon.

Receive or purchase the full report when it’s released in September 2018. Order it here

Here are some words of wisdom from a few of our survey respondents: 

“Network with a Passion.”

“Word of mouth is everything. Never burn bridges or leave a bad impression.
Be direct. Be honest. But be respectful.”

“Value people. Clients, vendors, freelancers... it’s all about relationships.”

“I can trace about half my income last year to WIC in some fashion or other
(referral, direct subcontractor, etc.)”


Special thanks to Women In Consulting volunteers

Deb Siegle, Strategic Marketing Solutions, managed the project overall in
addition to doing deep and broad analysis, identifying differentials and trends
and helping shape the themes.

Jen Berkley Jackson, The Insight Advantage, has been involved for almost all
of the 16 years Women In Consulting has conducted this research. She helped
define the flow, programmed the survey, and created data tables.

Tish Millsap, Revenate Marketing, contributed some different perspectives
with her analysis of statistical significance.

Ellen Grace Henson, Marketing Mechanics, had the great pleasure to review,
consolidate and analyze all of the qualitative data.

The final report has been produced by:

Gabriela Martínez, Texto Graphic Design. This is the seventh year Gabriela has
been responsible for layout and design.

Cecily Whiteside, Sora Creative Imagining, was the report writer, helping to
organize the report flow and tell the story of the research findings.