Webinars On-Demand

Women in Consulting (WIC) webinars are information-packed mini-courses that are relevant to practically every consultant and small business owner. Every WIC webinar is brimming with tips, tricks, and best practices you can put to work immediately to improve your business and profitability. Our most popular webinars are now available on demand for viewing anytime, anywhere.

Each webinar costs just $20 for full members and $30 for community members and nonmembers. The proceeds go to support our continued efforts to bring relevant, expert advice to the larger community.

Webinar Descriptions


Presentation of 2011 WIC Best Practices Study Results
Every year, WIC surveys consultants across the United States to identify trends in marketing, consulting, compensation, and best practices. WIC board members Avery Horzewski and Jennifer Berkley will present the results of this year’s survey, with a special “10 years of trends” section in honor of the survey’s 10th anniversary.
Recorded December 2011

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The Secret to Business Life Success: How Your Life Outside of Business Impacts Your Life Within It
Join Clint Pardoe as he presents this educational, entertaining, and enlightening webinar designed specifically for pioneering women in consulting. In this interactive workshop, you’ll find out how to increase your sales through an innovative approach not offered by any other coach in the consulting industry. Gain a greater awareness of things that aren’t typically associated with work but are currently limiting your business. Find out what to do about these obstacles, and learn how to tap into your full potential.
Recorded November 2011

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Tweet Success: How to Get the Most out of Twitter in Less than 30 Minutes a Week
Perhaps you’ve been wondering how to manage your Twitter stream more efficiently. Or you may be curious about how to get not just MORE followers, but the RIGHT followers. You may even be questioning whether you should use Twitter at all. Join social media expert Susan Barnes to learn how to grow your follower base and your business organically. During this informative hour, you’ll uncover secrets for saving time with automated tools and find out how tweeting with discipline can benefit your bottom line, your brand, and your website.
Recorded October 2011

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Predictable Income: Triple Your Results with $100 Million Best Practices
Join entrepreneur and business innovator Aaron Ross to learn more about how to create predictable revenue and income—and to discover and sign new clients and business partners in ways that feel good—without having to make cold calls. Avoid the three fatal mistakes in generating leads.

  • Understand how the sales process and selling can be both helpful and enjoyable
  • Discover how you can generate an astonishing 9% email response rate and significant income
  • Leverage your authentic self to attract the right buyers.

Recorded September 2011
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Top 10 Techniques to Make Your Business Writing Rock
In our fast paced e-world of texts and tweets, we’re losing our ability to write effectively. As a result, we’re not generating sales and opportunities or building relationships. Find out how to write powerful blogs, articles, proposals, and emails that deliver increased respect, results, and revenues. Join Lynda McDaniel, founder and director of the Association for Creative Business Writing, for this information-packed webinar. Find out how to overcome your writing fears and discover techniques that will make your business writing stronger, more effective, and more engaging.
Recorded August 2011

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Drafting Consulting Contracts that Get You Paid
As you’re doubtlessly aware, any consulting agreement contains elements of risk. One of the greatest is that you won’t get paid. When payment terms aren’t clear or are in dispute, the consequences can be severe. Your financial security may be in jeopardy, your profitability may suffer, and your attention is likely to be diverted from revenue-generating activities. A well-crafted consulting contract is essential to your success, because it minimizes the risk of non-payment as much as possible. Join attorney Jonathan J. Sweet for an information-packed hour during which he’ll review crucial contract causes such as indemnity, attorney’s fees, scope of work revision, confidentiality and ownership of intellectual property. You’ll come away with a greater understanding of the impact of contract language and how to mitigate the risk to your business.
Recorded July 2011

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eLearning: Using the Web to Turn Your Knowledge into Cash
Do you ever wonder how people use podcasts, webinars, or virtual events to generate revenue? Would you like to find ways to share your knowledge and expertise—and get paid? As a consultant or service provider, are you looking for a product that you can sell? Virtual events, podcasts, screencasts and webinars are excellent ways to share your knowledge, increase your income, and market your expertise. Join us for this informative one-hour online session. Kristin Baier, the owner of Persuations eLearning, will share the secrets of using your knowledge to generate income.
Recorded June 2011

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Maximize Your Investment in WIC
Join us for this informative one-hour online session where we’ll help you identify the many ways WIC can help you and your business. Are you aware of all of the benefits you’re entitled to as a WIC member? Do you know how to access and use them? Have you considered becoming a full WIC member but want to be sure it’s worth the investment? You can increase your revenue, decrease your expenses, expand your network, solve problems more easily, and refine your business model if you leverage the benefits available to full WIC members.
Recorded May 2011.

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Die Smart: Key Facts That Can Help You Protect Your Money and Your Family
Kathy Lane of diesmart.com presents facts that can help you get smart and be smart about dying. You will learn why planning for incapacity may be more important that planning for death, how to avoid probate, how to maximize the tax-deferred value of your retirement account, about the 2010 Tax Relief Act and who owns your digital assets when you die.
Recorded March 2011.

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Storytelling Secrets for Great Presentations
Alison Macondray and Matthew Clark of Alimat-inc.com show how to present your great idea or fabulous product to grab mindshare and inspire your audience. You will learn storytelling techniques, new presentation tools, how to make your points without bullets, and more.
Recorded February 2011.

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Blogging for Better Business: Get the Results You Want
Blogging, when done right, increases your credibility as an authority in your field, enables you to engage effectively in social media, increases opt-ins to your auto-responder, and ultimately brings in more paying customers! Listen to Ann Evanston from Warrior-Preneur.com and discover smart, simple ways to maximize the visibility of your blog.
Recorded January 2011.

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WIC 9th Annual Compensation Review: Gain Insights into Consultant Compensation and Best Practices
Each year, WIC surveys consultants across the United States to identify trends in consultant compensation and marketing best practices. This year’s survey shows increased revenue and optimism. Get a better understanding of top trends in business operations and consultant compensation, best practices from top-earning consultants and tactics for increasing revenues and clients.
Recorded November 2010.

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The New Rules of Publishing: How to Write, Publish, and Market Your Own Book
Laura Lowell, the founder of Impact Marketing Group and author of several books including the Amazon bestseller 42 Rules for Marketing shares the new rules of publishing, best practices on marketing your book, and how timing can affect your success. You will walk away understanding the impact of Publishing 2.0 on the overall industry and the new publishing options available to you.
Recorded October 2010.

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Promoting Your Brand on Facebook: How to Turn Facebook into an Effective Marketing Tool and Build an Engaged User Community
Maya Grinberg of Wildfire Interactive provides concrete strategies and critical best practices to help you build an active user community and promote your brand on Facebook. You will learn how to use promotions, drive viral effects, turn fans into paying customers and increase the performance of Facebook advertising.
Recorded September 2010.

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Use RFP Best Practices and Watch Your Business Grow
Requests for Proposals (RFPs) are a source of new business opportunities, whichever side of the RFP you find yourself. A well-written RFP is key to attracting the most qualified subcontractors; and writing effective responses to RFPs is critical to winning new business.
Recorded August 2010.

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Navigate the Healthcare Maze—How to Get Both Quality and Affordability
The nation’s healthcare costs continue to skyrocket. Learn how health care reform will impact you and your family and how to lower your out-of-pocket healthcare costs.
Recorded July 2010.

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Improve Your Consultancy by Knowing How to Read and Interpret Financial Statements
Certified QuickBooks coach and financial expert, Renee Daggett, will show you how to eliminate surprise tax consequences, make solid business decisions using your financial statements, and increase your profits.
Recorded June 2010.

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Taking the Plunge—Becoming an Approved Vendor
Learn the pros and cons of becoming an approved vendor at a large company, the steps to take should you choose to apply for approved status, and ways to work around this sometimes frustrating policy of large organizations.
Recorded May 2010.

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Play Like the Big Guys—Productivity Tools that Can Enhance Your Business and Life
Join Denise Brosseau, an executive talent agent, and learn tools, tips, and tricks for taking control of your office and bringing greater productivity to both your life and business.
Recorded April 2010.

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The Relevance Ultimatum—Strengthening Your Value to Clients
Learn how to become your clients’ go-to person and how to position your work as fundamentally relevant to your clients’ business success.
Recorded February 2010.

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Explode Your Business with Social Media in 30 Minutes a Day
Join Elaine Starling, WIC past president and marketing strategist, to learn how to use social media to refine your messaging, increase sales, raise and reinforce your brand, and drive more traffic to your website—all with a modest time investment.
Recorded November 2009.

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Demystifying the Health Insurance Maze
To protect your health now and in the future, you need to be armed with the right information for your needs, your budget, and your life. Join health insurance plan expert Leslie Ellis for this informative webinar and get answers to those nagging health insurance questions that keep you up at night.
Recorded September 2009.

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8th Annual WIC Compensation Survey Results
Each year, WIC surveys consultants within and outside the Bay Area to identify marketing best practices and trends in consultant compensation. WIC board members Linda Popky of L2M Associates, Inc. and Jennifer Berkley of The Insight Advantage will provide an executive summary of the survey, highlighting the key trends and best practices. Attendees will also receive a detailed PDF report of the survey findings.
Recorded in July 2009.

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Selling to Your “Right Fit” Profile
Are you tempted to take all offers of work regardless of whether they’re a good match for you? Learn to apply client “Right Fit” profiling and screening early in your sales cycle and eliminate go-nowhere proposals and clients, improve your closing ratios, and keep your business, brand, and portfolio on track.
Recorded June 2009.

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30 Days to a Killer Social Media Presence
Join Wendy Brache of Access Marketing and learn how you can use a killer social media presence to differentiate yourself from your competition and become an integral part of your prospects’ decision-making process.
Recorded April 2009.

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Strategies to Reduce Fee Resistance and Command Full Price in a Sluggish Economy
Learn how to build an arsenal of powerful strategies and tactics to highlight your value, increase the rate of proposal acceptance, and address tough questions about discounting, fee reduction, and budget shortfalls.
Recorded March 2009.

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