Partnerships & Alliances Director

Sherry Prescott-Willis, Partnerships & Alliances Director
Sherry is passionate about helping people become better marketers. She is especially interested in helping business owners and entrepreneurs develop effective marketing strategies and tactics that drive revenues.  Sherry has over 18 years of strategic, product and alliance marketing experience working with world renowned technology and consumer companies such as L'Oreal, Pfizer, Computer Associates, Brocade Communications, and Hitachi. She has also worked with numerous early and mid-stage startups in Silicon Valley in hardware, wireless, content management and software.  Sherry has been an advocate volunteer of WIC for over seven years, and has served on the Board of Directors for six of those years.

Sherry is the author of the award-winning book, Market This!: An Effective 90-Day Marketing Tool, currently available on Amazon and BarnesandNoble.com. Her book has been a positive driving force for many new entrepreneurs and business owners.  Today, Sherry develops and leads seminars for business owners and entrepreneurs who would like to kick-start their marketing efforts.  For more information, go to: www.marketthisbook.com or contact Sherry at 650-862-8635.

Kelli Richards, Partnership & Alliances Director-Elect
Kelli Richards is President and CEO of The All Access Group, a digital media consultancy. Her firm specializes in providing strategic counsel and fostering high level alliances to game-changing, disruptive, innovative technology and media companies, and established artists and celebrities alike.  She facilitates access to senior level decisionmakers, influencers, and luminaries between entertainment and technology to create impactful partnerships that allow both sides to win, and to reinforce their leadership in the marketplace.  She’s at the nexus of where emerging business models and new forms of digital distribution meet in service of enabling ever-changing consumer demands.

Prior to launching The All Access Group, Kelli spent 10 years at Apple, launching and driving their music and entertainment initiatives. She has been published as a co-author of two books including the acclaimed "The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets”
 
Kelli is a sought after panel moderator and speaker at digital media conferences, and a contributor to the media as an expert in the areas of digital music, digital entertainment, artist direct-to-fan, "artist 360", branded content distribution, the changing live music landscape, emerging business models, and integrated brand entertainment.  She holds an MBA with an emphasis in marketing, and a BA in marketing/filmmaking from San Jose State University, and she is also a Certified Life Coach through the Debbie Ford Institute for Integrative Coaching.  She's a Board Member (SF Chapter) of NARAS (Grammys), and of Rock the Earth.    Her business mentors include:  Alan Weiss  (“The Million Dollar Consultant”)  and Alan Cohen (best-selling author & coach).

Visit Kelli's site to learn more at:  http://www.allaccessgroup.com or you can reach Kelli at kelli@allaccessgroup.com or at 408.257.6155.