Membership Director

Kathie Sherman, Membership Director
Kathie Sherman, President of TenFour Marketing, helps companies develop and implement direct marketing programs focused on increasing response rates, tracking and measuring results, and achieving higher ROI on marketing programs. This is a new class of marketing agency providing technologies and services that improve and personalize the customer experience. Kathie has done work with some well known companies including Apple, CapGemini, Sun Microsystems and Penton Media. They have seen two (2) to ten (10) times increased response rates, tripled marketing pipelines, and increased conference registration rates by five time (5X)

Kathie’s background includes more than twenty years in enterprise software and marketing. Her underlying philosophy is to insure that marketing messages are clearly received by their target markets, providing innovative, results-oriented programs. As an expert in the field of relevant direct marketing and integrated demand generation software, her customers continue to defy direct marketing statistics by consistently more than doubling response rates, and greatly increasing their conversion and registration rates.   ksherman@tenfourmarketing.com, 408-871-0576