Vice President Operations

Jennifer Berkley, Vice President
Jennifer Berkley, owner and founder of The Insight Advantage, has a thorough understanding of the impact of customer insight on the many processes that are essential to all organizations. The Insight Advantage, founded in 2000, works across a variety of industries providing companies with the means to gather customer input via telephone interviewing, web or print surveys, and focus groups.

Jennifer has extensive experience in successfully implementing business strategies across organizational functions, integrating the voice of the customer into all functions, streamlining and documenting processes to increase efficiencies and improve quality, developing and implementing product strategies for both new and existing products, and monitoring customer satisfaction levels.

This wide span of experience is extremely applicable whether working directly with organizations to conduct a variety of customer research or partnering with strategic consultants who need to integrate a research element into one of their own customer projects.

Throughout all of her work, Jennifer brings a strong commitment to helping organizations realize the link between increased profits and a commitment to making key business decisions with customers’ current and emerging needs in mind. jberkley@theinsightadvantage.com, 408-358-0700