Women In Consulting Names 2005 Board of Directors

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Press Contact:
Renee Maler
Pholisophy PR
for Women in Consulting
925.968.9495
renee@philosophypr.com

FOR IMMEDIATE RELEASE

Women in Consulting Names 2006 Board of Directors

Bay Area professional organization gathers strength and attracts high profile directors

San Mateo, CA – February 13, 2006 – Women in Consulting (WIC), a San Francisco Bay Area umbrella organization of seasoned professional consultants, today announced its 2006 Board of Directors which includes a continuing affiliation with several senior leaders.

WIC continues to attract tier-one talent, evidenced by a significant increase in membership and new as well as familiar names on its Board of Directors that represent some of the best minds in consulting. Serving for two-year terms on the all-volunteer board are the following:

President—Karilee Wirthlin steps up as president after serving as WIC’s vice president. She began her term as president with an extensive visioning seminar for WIC volunteers that laid out the vision and bold steps the organization will take over the next two years to capitalize on WIC’s grass-roots growth and increasing awareness of WIC with businesses. Her company, KL Consulting, provides innovative, targeted and effective web content management programs by applying best practices to large-scale, strategic web site efforts for clients such as Adobe, Borland, BEA Systems, Hyperion, Business Objects and NVIDIA. Wirthlin has served on the WIC board since 2001;
Vice President—Sherry Prescott-Willis, principal of Prescott Marketing, returns to the board in a new position after serving as WIC Board Secretary. With more than 15 years of marketing experience in both consumer and high technology products, Prescott-Willis works with early and mid-stage companies to develop effective product marketing, channel and strategic initiatives that drive revenue;
Secretary—Avery Horzewski works with companies of all sizes, through her firm AVE, to develop collateral and web content that is easy to understand, persuasive and effective. She was previously the WIC Corporate Communication Chair;
Treasurer—Jennifer Berkley, owner and founder of The Insight Advantage, continues on as WIC Treasurer. Her firm helps businesses integrate customer insight to make key business decisions while keeping current and emerging customer needs in mind;
Director of Marketing—Kathryn A. Smith, founder of KAS Marketing, was previously Member Communications Chair. Her company provides customer satisfaction and marketing project management, including product design, marketing and launch, to startups and small businesses;
Director of Membership—Erin L. Ferree has more than 10 years of experience in brand identity and marketing design strategy. Her customized marketing and brand identity packages create big visibility for small businesses, providing differentiation, increased credibility and memorability;
Director, Strategic Audiences—Deborah Henken, past president of WIC, continues on with the board in a role designed to attract the most successful consultants and the most successful executives to the WIC Board of Advisors, leveraging her experience as head of Highland Team, putting marketing goals into action with key clients such as BEA Systems, HP, Sun Microsystems, Cisco, Symantec and many others;
Director of Partnerships—Julie Merrill continues in this position. Her firm, Change Catalysts, orchestrates changes and mitigates risk and resistance for mid-size businesses during growth, consolidations and major transformations.

“We look forward to a year of solid growth in an improving business climate,” said Wirthlin. “We’re fortunate to have a strong board with several returning members and, among other initiatives, we will broaden our relationship base with major companies in the Bay Area during 2006.”

Now in its ninth year, WIC has become an important resource for both consultants and Bay Area companies seeking experienced professionals to serve in a wide range of disciplines, including marketing, organizational development, human resources, financial planning and more. WIC’s free online directory of members is the one place that companies can go to identify a variety of potential consultants without paying finder’s fees common with other professional consulting networks.

For its members and guests, WIC has an active schedule of networking and educational events, as well as a multitude of online resources for managing a consulting business. In addition, WIC’s email community boasts more than 500 professionals who use the forum daily to find partners, subcontractors and other resources.

About WIC
Women in Consulting is a dynamic organization of over 250 seasoned professional consultants in more than 30 specialties, ranging from engineering to financial advising and marketing. Our dual mission is to provide companies seeking consultant talent with access to a premier resource of top tier consultants and to provide a forum for consultants to share information and to effectively manage and grow their consulting practices. A non-profit corporation, WIC was established in 1998 as a collaborative community to foster successful consulting practices for its members. For more information, visit www.womeninconsulting.org.