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Facebook Advertising 101 for Consultants and Small Businesses | South Bay Satellite, February 12
Le Quy Restaurant
1461 W Campbell Ave.
Campbell, CA 95008
Monday, February 12, 2018, 11:30 AM - 1:00 PM PDT
Category: South Bay Satellite

Facebook Advertising 101 for Consultants and Small Businesses

Register Now

Many consultants and small businesses can be leveraging the power of Facebook’s data to find new clients, but they are not sure how to get started, how to create the right ad or find their target audience. This session will cover the basics for getting started with Facebook advertising:

  • Ad types and objectives 
  • How to set up a campaign 
  • How to set your budget 
  • How to select your audience 
  • Creating a compelling ad (copy & images) 
  • What metrics matter 
  • Facebook guidelines and policies

Leave with a better understand of how Facebook advertising works, if it is a fit for your business and an outline to get started.

Presenter Info

President and co-founder of Detati Digital Marketing and Pacific Light Studios based in Sunnyvale, CA, Roberta Kiphuth spent the majority of her career working as a branding, design, content and marketing consultant for businesses of all sizes in the high tech, semiconductor, medical device, solar, start-up and non-profit industries. Seeing a need for more effective marketing for small businesses and start-ups, Roberta created "The BIG Program" which helps companies "Build, Improve and Grow" by focusing on the “core four” (brand, website, planning and social).

As an Infusionsoft Certified Consultant, she also helps small businesses leverage automation technology to scale their business to the next level.

Roberta has been a presenter at the Women's Networking Alliance Marketing Summit, the Small Business Digital Marketing Summit, the National Association of Women Business Owners, has been a guest on Linda Popky’s Marketing Thought Leadership podcast and was recently featured in Bay Area Women Magazine. She currently serves on the Board of Directors for Sunnyvale Community Services and as Arts Commissioner for the City of Sunnyvale.


  • Premium and Leaders Network members: $27 through Friday, February 9; $32 after that and at the door
  • Basic Members: $35 through Friday, February 9; $42 after that and at the door
  • Non-members: $37 through Friday, February 9; $42 after that and at the door

Price includes meeting, buffet lunch and beverage. We are unable to accommodate special dietary requirements, however, a variety of options are offered.

About the Women In Consulting South Bay Satellite

The South Bay Satellite group offers a small group format (15-25 people) which allows for making more one-on-one connections, “…big enough to network, small enough to get to know people!”