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The Stand-out Consultant: How to Build Value, Increase Loyalty, and Drive New Business in 2018 | General Meeting, November 16
Michael's At Shoreline
2960 N. Shoreline Boulevard
Mountain View CA, 94043
Thursday, November 16, 2017, 5:30 PM - 8:30 PM PST
Category: General Meeting

The Stand-Out Consultant: How to Build Value, Increase Loyalty, and Drive New Business in 2018

How will you build your business in 2018? Do you know how to drive clients to you, rather than chasing them? Are you in the best position to be chosen to tackle problems you most enjoy solving?

As a consultant, you need to have a clear understanding of how you can bring more value to your clients. But that's not enough. You also need to be able to communicate this value effectively on an ongoing basis. Becoming more valuable and differentiating yourself from other options will help you expand your engagements, as well as command higher prices.
You’ll leave this meeting with a better understanding of what you can do to both differentiate yourself and build your business in 2018.

Key takeaways:

  • How to understand your key competitive advantage
  • Why building value makes more sense than offering deliverables
  • Why your first sale is always to yourself
  • How to break out of your comfort zone and build new business opportunities in 2018

This incisive presentation will give you an opportunity to work ON your business and think strategically about how to position yourself in your market and with your current clients.
Women In Consulting Best Practices highlighted in this event:

#2 See and be seen
#3 Ask for what you’re worth
#4 Charge value-based project fees vs. hourly rates

The Women In Consulting Best Practices (identified year after year in our annual survey):

  1. Network to build your business and resources 
  2. See and be seen 
  3. Ask for what you’re worth 
  4. Charge value-based project fees vs. hourly rates 
  5. Use subcontractors 
  6. Mark up subcontractors 
  7. Always collect a percentage of the project fee upfront 
  8. Renegotiate fees when the scope changes

ABOUT THE PRESENTER

Linda PopkyLinda Popky is the founder and president of Leverage2Market Associates, which transforms organizations through powerful marketing performance. Her clients range from small businesses, professional firms, and consultants to mid-sized companies and large Fortune 500 enterprises. Linda has been named one of the top women of influence in Silicon Valley, and inducted into the Million Dollar Consultant® Hall of Fame. She is a WIC past president and serves as an ambassador for Watermark. Her book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, was one of the top marketing books of 2015.

COST
Includes meeting, dinner, coffee/tea.

  • Premium members: $40 through Wednesday, November 8; $50 after that and at the door
  • Basic Members: $50 through Wednesday, November 8; $55 after that and at the door
  • Non-members: $60 through Wednesday, November 8; $65 after that and at the door

Do you want to carpool? 
Contact us via email and we'll put you in touch with others in your area who would also like to carpool. (Note: By sending us your email, you agree to allow us to release your email address to others who are interested in carpooling.)