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The State of the State of Small Businesses in the Bay Area | General Meeting, March 16
Michael's At Shoreline
2960 N. Shoreline Boulevard
Mountain View, CA 94043
Thursday, March 16, 2017, 5:30 PM - 8:30 PM PDT
Category: General Meeting

The State of the State of Small Businesses in the Bay Area

Register now

Join this interactive and timely discussion on the state of small business in the Bay Area. An expert and diverse panel of small business leaders will provide a wide-ranging analysis of the overall economic, regulatory and social conditions for the small business ecosystem.

Key Takeaways:

  • Holistic view of resources available to small businesses on the national, state and local levels
  • How the high-tech startup ecosystem impacts small business viability and growth
  • Strategies and mindset that small businesses and their consumers/customers can implement to continue or accelerate momentum
  • How their networks and surrounding communities can help small businesses survive and thrive


  • Theresa Marcroft: CMO/VP Marketing, MarketSavvy: Moderator
  • Marsha Bailey: Council Member of the National Women’s Business Council, Founder and CEO, Women's Economic Ventures and the Small Business Loan Fund of Santa Barbara
  • Dennis King: Executive Director, Hispanic Chamber of Commerce Silicon Valley
  • Nancy Smith: Sunnyvale City Council Member | Program Manager, NVIDIA
  • Connie Weisman: Director of Corporate Partnerships, Health Innovation, Plug and Play Tech Center

If you would like to submit a question to the panel, please email it in advance to Theresa Marcroft, our Moderator.

March 16, 2017
Michael’s at Shoreline
2960 N Shoreline Blvd
Mountain View, CA 94043 


5:30 – 6:30pm

  • Heavy appetizers and cocktails (no host bar)
  • Small Business Marketplace: Attendees will have an opportunity to talk with our meeting sponsors and learn more about the services available to small businesses

6:45pm: Open meeting
7:00pm: Panel
8:30pm: Meeting Close - Final Remarks


Moderator | Theresa Marcroft, CMO/VP Marketing, MarketSavvy
Theresa MarcroftTheresa Marcroft began her career at Regis McKenna, the well-respected pioneer of tech marketing in Silicon Valley. There she worked directly for Geoffrey Moore, author of Crossing the Chasm. As a result, Theresa is especially strong in corporate and product messaging, competitive and market positioning, and marketing strategy to grow revenues and win market share.

With a deep background in marketing enterprise software and network security products, Theresa founded her consulting business. Since 2001, she has served over a dozen companies as their “interim VP marketing” or “interim CMO”. In these roles, she consults to Silicon Valley CEOs and helps them launch their companies, get established in markets, and take new products to market while scaling revenues and market share.

Theresa holds a masters in International Management, magna cum laude, from Thunderbird School of Global Management in Arizona and a Bachelor of Science in Marketing from Santa Clara University.

Marsha Bailey, Founder and CEO, Women's Economic Ventures and the Small Business Loan Fund of Santa Barbara | Council Member of the National Women’s Business Council | Chair of the Association of Women’s Business Centers

Marsha BaileyMarsha Bailey has been developing educational programs and services for women since 1983 and is the primary author of the Women’s Economic Ventures (WEV) self-employment training curriculum, “From Vision to Venture.” Since 1991, WEV has helped more than 2,500 local businesses start or expand, provided entrepreneurial training and technical assistance to over 15,000 women and men, and made more than $3.5 million in loans to pre-bankable small businesses. Marsha has also mentored and trained emerging women leaders from California, Nepal, and Jordan, has provided entrepreneurial training for women in Hungary, and lectured at the Sorbonne in Paris. She has provided consulting and training on organizational development and sustainability to a USAID-funded women’s business organization in Jordan as well as to many U.S. organizations.

Marsha has a master’s degree in Communication from the University of California, Santa Barbara, a Bachelor of Arts from Michigan State University in Fine Art and Sociology and is a certified economic development finance professional.

Dennis King, Executive Director, Hispanic Chamber of Commerce Silicon Valley

Dennis KingDennis King has been the executive director of the Hispanic Chamber of Commerce Silicon Valley since 2003, on staff since 1998, a member volunteer for several years prior. He is the founding director of the Enterprise Foundation since 2007. Dennis is also the director of Silicon Valley Small Business Development Center (2013) and of the SBDC Hispanic Satellite (2011).

Dennis is a former owner/CEO of businesses in construction and focused on energy conservation in schools throughout California. He has also worked in publishing, international development, and sales, marketing and communications for a number of startup companies in Silicon Valley.

Nancy Smith, Sunnyvale City Council Member | Program Manager, NVIDIA

Nancy SmithNancy Smith was elected to the Sunnyvale City Council in November 2016. Sunnyvale is home to over 9,000 businesses, 95% of which are small businesses. Nancy also serves as the city’s representative to the Santa Clara County Water District and on the Caltrain Modernization committee. In addition, she works as a Program Manager at NVIDIA Corporation and owns a small consulting business geared toward helping organization demonstrate their values through cooperative community efforts.

Nancy has a bachelor’s degree in Mathematics from Olivet Nazarene University.

She and her husband have lived in Sunnyvale since 1994.

Connie Weisman, Director of Corporate Partnerships, Health Innovation, Plug and Play Tech Center

Connie WeismanConnie Weisman has worked at the Plug and Play Tech Center for nine years developing strategic partnerships and joint ventures to find business development, licensing, acquisition, and strategic investment opportunities for the Plug and Play startup network. Prior to this, Connie was a registered nurse at New York Hospital, and an insurance broker at Marsh. This experience has given her the background knowledge needed to work efficiently with her current partners in the health and insurance industries.

Headquartered in Sunnyvale, Plug and Play’s portfolio of successful investments includes Dropbox, PayPal, Lending Club, and Zoosk. It is the world’s largest global accelerator with 350 startups headquartered in Silicon Valley and over 100 from around the world.  

Connie has successfully, more or less, raised three children and is now enjoying focusing on her own career and figuring out how she would like to spend her free time, now that she has some.


Includes meeting, heavy appetizers, coffee/tea.
Once online reservations close, please join us onsite to register.

  • Premium members: $40 through Sunday, March 12; $50 after that and at the door
  • Basic Members: $50 through Sunday, March 12; $55 after that and at the door
  • Non-members: $60 through Sunday, March 12; $65 after that and at the door