| Specialty |
|
Description |
|
| Advertising / Media |
|
Advertising/Media consultants advise and execute
on all aspects of advertising strategy, creative development,
production, placement, and media buying. Media consultants
in general counsel on media placement and act as media buying
agents for their clients. |
|
| Branding
/ Corp. ID |
|
Branding consultants are experts in
defining and articulating the attributes of a company, division
or product line that differentiates and distinguishes that brand
in the market place. Often the first articulation of a stated
brand is the corporate identity, the visual representation of
the brand. |
|
| Business
Development |
|
Business Development experts are those
seasoned professionals who look for strategic ways to expand
a clients business through partnerships, distribution expansion,
channel development and product application beyond the product’s
original purpose. "Biz Dev" consultants are generally
also responsible for initiating the relationships and/or programs
necessary to expand a client’s business. |
|
| Business
Strategy |
|
Business Strategists are experienced
in identifying business opportunities and providing detailed
business rationalization and implementation plans, including
timelines, budgets and resource needs. Often Business Strategists
are called up to maintain a relationship with a client after
they’ve delivered their plan to help keep a client on
track over time. |
|
| Coaching
|
|
Coaches are expert at providing guidance
– specific direction on how to perform or how to improve
their performance – and counseling – helping people
become more aware of their own behavior and its effects. Coaches
are also hired by team leaders to work with a group of people
to help them establish a positive, efficient team dynamic. |
|
| Communications |
|
Communications consultants provide a
full range of counsel and execution to help their clients communicate
with all of their constituents. In general this may include
employee, investor, sales, channel, executive, customer, and
media relations. |
|
| Copyediting
|
|
Copyeditors correct written material
– from white papers to advertising copy – and prepare
it for production. |
|
| Copywriting
|
|
Copywriters work with an established
message and audience to create different documents, seeking
to choose effective words to convey a compelling message to
the intended reader. Advertising, email promotions, catalogs,
web copy, technical papers and direct mail are just some of
the materials copywriters can create. |
|
| Direct
Marketing
|
|
Direct marketers are expert in helping
their clients connect directly with their customer or consumer.
They will recommend using a variety of contact methods from
direct mail to telecommunications to email to deliver a message
that is remembered by a high percentage of recipients. |
|
| Event
Planning |
|
Event planners handle all of the concept,
creative and production of a wide range of events from small
business forums to national sales meetings, and tradeshows to
local market consumer events. |
|
| Finance
/ Accounting |
|
Financial & Accounting consultants
offer a wide range of services including personal financial
advising and investing to day-to-day accounting assistance,
tax preparation and planning. |
|
| Graphic
Design |
|
Graphic designers are commercial artists
who design the visual elements in marketing campaigns. From
logo design to signage, from stationery to sales sheets, professional
graphic designers help their clients stand out in the market
and present their material in a visually inviting and compelling
way. |
|
| HR
/ Recruiting |
|
Human Resource experts help their clients
design effective and efficient organizational charts specific
to each different company’s culture and goals. HR consultants
also help their clients adhere to federal and state employment
regulations, as well as help different identify and rectify
issues in the work place. HR consultants and recruiters help
their clients clarify and articulate needed skill sets, develop
job descriptions and identify and hire candidates to fit specific
needs. |
|
| Interim
Executive |
|
Interim Executives are seasoned professionals
that are available on a short term basis to fill a specific
need critical to progress, while the client searches for a permanent
employee. |
|
| Legal
|
|
Legal consultants are professional lawyers
expert in a wide range of specialties, including business, real
estate, contract, employment, environment, patents and finance. |
|
| Management
Consulting |
|
Management consultants are expert in
working with executive teams to establish, build and/or resurrect
a viable business, by getting the core executive team organized
around a specific, strategic goal and defining critical functions
and responsibilities that pave the way to success. |
|
| Market
Research |
|
Market researchers are experts in helping
companies identify markets through primary and secondary sources.
|
|
| Marketing
Strategy |
|
Marketing strategists are generally
seasoned professionals with experience in defining and driving
marketing activities that will achieve a business objective.
Deliverables from marketing strategists include: target audience
identification and rationalization, distribution channel strategy
and plan; marketing vehicle recommendation (direct, POP, communications,
advertising, channel, etc.) and financial risk analysis. |
|
| New Media |
|
New Media employs any combination of content, graphics, animation, audio, video, or programming. It can be used to enliven traditional, presenter-led screenshows with audio and animated Flash or Director visuals or to create fully-interactive, standalone communications. These media-rich presentations can be created in one digital format and cost-effectively populated across a variety of formats, such as CD-ROMs, kiosks or on the web, to meet the needs of a wide range of audiences. |
|
| Operations |
|
Operations consultants have experience
in making "things happen." Operations specialists
provide a wide range of services including customer support
operations, distribution facility operations, financial management,
and office management. |
|
| Partnerships
/ Alliances |
|
Partnership/Alliance specialists are
generally very well connected professionals who excel first
at identifying "win-win" business partnership opportunities
and second at "connecting" the two parties for mutually
beneficial business arrangements. |
|
| Product
Development |
|
Product Development specialists are
seasoned professionals in their identified field, ranging from
hardware and software products to consumer products. These experts
are responsible for identifying the product specifications,
development process, production schedule, and for delivering
the final product. |
|
| Product
Marketing |
|
Product Marketers identify customer
needs through primary and competitive analysis, specify products
to meet the identified market, and provide comprehensive product
rollout services to launch a product to market, including sales
training, channel introduction, marketing strategy. |
|
| Project
Management |
|
Project Managers are experts at mobilizing
people and resources to complete a specific project or task
in an allotted time with an allotted budget. |
|
| Public
Relations |
|
Public Relations professionals are communications
experts generally focused in helping clients articulate their
message and then communicate with the media and analysts important
to a company or product line. |
|
| Publishing Services |
|
Publishing Consultants help clients create their own magazines and newsletters in print or electronic formats for customers, members or employees. Services can include: Need evaluation, Naming, Mission and audience definition, Design (print & web) services or template creation, Writing, Photography/Art, Circulation development, Advertising Sales & Support, and Readership testing & feedback. |
|
| Quantitative Analysis / Marketing Metrics |
|
Quantitative analysts use multivariate statistics, database tools, and visualization graphics to analyze, interpret, and display complex data, providing insight for critical business decisions. They integrate syndicated, enterprise, or website traffic databases to create "dashboards" of key business metrics to improve the decision process and manage risk. By comparing outcomes with objectives and calculating ROI, you can identify new revenue opportunities, while cutting costs or fine–tuning the marketing budget. Services may include experimental design, pricing, data mining, predictive analytics, or segmentation analysis. |
|
| Sales Support |
|
Sales Support Professionals offer clients assistance with sales team hiring, sales compensation structure, sales tools development, generating sales leads, conducting sales training and even providing temporary or part–time sales. |
|
| Supply
Chain |
|
Supply Chain experts deliver specific
processes that ensure maximum efficiency in the entire process
between raw goods and the consumer, from sourcing and negotiating
contracts for raw materials to delivering the right mix of product
to each end destination so that product returns are minimized. |
|
| Technical
Writing |
|
Technical writers provide the writing
assistance technical companies need to both articulate their
vision and to implement their products. Technical writers are
called upon to write everything from complicated white papers
to operation manuals. |
|
| UI
Design |
|
User interface design consultants bring
expertise in human factors and usability to ensure products
are intuitive and easy to use. They design the components of
products that involve user interaction, and often conduct usability
testing to verify design assumptions. |
|
| Web
Design / Maintenance |
|
Web designers provide a full range of
services from creating a web site architecture and design, to
putting that web site "live’ and then providing the
ongoing, day-to-day updating and maintenance work to ensure
that a client’s website is working and timely. |
|
